GRAYBAR // KEEPS YOU MOVING

Not to get too technical, but Graybar is a leading distributor of things that make things and things that go into making those things, as well as things that make those things go. To launch their new Industrial Solutions offering, they needed a spark.

After a deep dive into the psyche of automation engineers and factory foremen, we tapped into what keeps them up at night: downtime. Then we harnessed the promising yet problematic powers of AI to create a cutting-edge world of fully automated factories to show how Graybar Keeps You Moving.