BAYER CROP SCIENCE // WHAT’S NEXT?

Dekalb, Asgrow and Deltapine are iconic seed brands with rich, and very long, histories. Farmers recognize them as top-tier products that deliver time and time again. But the brands know they can’t rest on their laurels. Just like the growers that put in the work to ensure a successful yield, these brands also have to innovate. 

How do you know what’s next? By imagining it of course. 

To plant a seed of possibility, we created this case study from the future. Because before you figure out how to get there, you need to know where you’re going. 

GROWER MANIFESTOS

After we knew where we wanted to go, we needed to ensure we didn’t end up there alone.

We developed these videos after getting to know the men and women who count on our seeds as a downpayment for their own futures.